ATTENTION: For Experts and Coaches That Want a nEW way to win premium clients 
(Without Relying On Facebook, Webinars Or Email Marketing)
FREE GUIDE: How We’re Using ‘The Hamster Box’ To Win Premium Clients Through Outrageous Direct Mail (Without Having to Rely on Email or Facebook)
What's In The Guide (and why should I request it?)
  •  The online decline that we’re seeing across our clients businesses from spending over £4m in ad spend, managing over two million email subscribers [Comparison stats of today vs. 18 months ago]
  •  Why direct mail is the answer to the saturated online marketplace, without the risk of a Facebook slap, declining email open-rates and crowded competition
  •  What is the ‘Hamster Box’ campaign, how does it work and how you can use it to start turning cold “dream clients” into premium high-paying clients through this unique method
  • The six-step process to creating your own ‘Hamster Box’ campaign, including sourcing your leads, preparing your box, the angle/message of the letter and how to get it into the mailing system without raising too many eyebrows 
  •  How to scale this campaign to generate 60+ Strategy Sessions with highly qualified leads in the next 30 days
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"This direct mail campaign is generating the lowest-cost 'Strategy Sessions' that I've seen since 2014" - Oli Luke
If you’re a coach, consultant or expert, then you’ll be fully aware of THE ONLINE EPIDEMIC!
  •  The cost to drive attention, traffic and leads from platforms such as Facebook, YouTube and Instagram are increasing year-on-year, making it almost impossible to drive premium clients at break-even.
  •  Social media reach has diminished – the only way to get your posts in front of your audience now is to pay to promote them (and as we’ve already covered, that brings us back to giving Facebook money).
  •  Facebook are slapping advertising accounts left, right and centre with little explanation – leaving businesses that have relied on them for traffic screwed and without a route to new clients.
  •  GDPR has come in like a whirlwind and impacted email marketing. It’s left us feeling unsure of what we can and can’t do, resulting in us sending emails with our guard up. 
  •  The most popular email inbox services (Gmail, Apple and Outlook) are all tightening their SPAM filter to minimize the number of promotional emails that land in a user’s inbox.
  •  The marketplace is more competitive than ever with the online world and this attraction of being an “expert” resulting in every Tom, Dick and Dick Head jumping on the bandwagon and flooding the market with their idiocy.
In short, it’s a complete bloodbath.

All the online marketing strategies that you could build your business on just a couple of years ago have now been SATURATED and are declining.

What makes this worse is that great people who offer great services are the ones that are getting their fingers burnt. 

They go out to get new customers and they’re instantly labelled as one of the clowns that are spouting crap.

Online marketing for coaches, consultants and experts is not a pretty place, and it’s resulting in a lot of highly talented people falling flat on their face.

This was the challenge that we were faced with late last year, as our Premium Clients discovered that the models that had previously worked for them were showing signs of distress.

They were struggling to drive leads at a cost that worked for them, they were struggling to convert leads to applications and they were struggling to turn calls into clients.

In what felt like a click of the fingers, everything that they had known to be true with their online marketing had stopped working.
Could direct mail be the answer to your floundering online marketing results?
From my years of experience consulting with leading brands to help them build profitable direct mail campaigns, I knew that there was a big opportunity for coaches, consultants and experts to start winning premium clients offline.

With a handful of ‘expert’ clients, I started applying proven direct mail principles to their marketing.

From running high-ticket direct mail campaigns to their email subscribers, to building positioning with ideal clients through ‘Client Conversion Kits’ to sending cold direct mail campaigns that generate strategy sessions.

In a short space of time, we were able to achieve some exceptional results.
  • We took a US client from $15,000 per month to $150,000 per month by building a “Take-away” style direct mail campaign that sold their premium product.
  • We took a British client from £20,000 per month to £180,000 per month through a combination of an offline sales piece and premium event.
  •  ... and we helped one client drive 63 strategy sessions from an outbound campaign to cold ideal clients, at a cost of £40.00 each .
Why does direct mail work so well for coaches, consultants and experts?

It’s because it’s as rare as rocking horse shit.

As the whole industry focussed on Facebook, Instagram and YouTube to win new clients, we focussed on the untapped offline markets.

It’s a “Blue Ocean” and we’re operating in a space where there’s zero competition for the prospects attention.

Best of all, the prospect loves receiving direct mail. 

It’s just a win/win/win.
and there's one direct mail campaign that is perfect for turning cold leads into strategy sessions ...
After seeing just how critical direct mail is to coaches, consultants and experts - I knew I had to do something to spread this message.

So, I thought to myself, “what’s the one campaign that’s easy to create that will allow you to generate instantaneous leads and clients?” …

… and one campaign stood out like a sore thumb.

This campaign is built to drive strategy sessions with ideal clients that want to hear how you can help them.

It’s unique, it’s memorable and it builds brand around you and your services.

We’ve found that even if the prospect isn’t interested in working with us, then they typically get in touch to commend how much they loved the direct mail piece.
It’s called ‘The Hamster Box’ CAMPAIGN
In it’s simple form.  We disguise a box to look like it contains a live hamster, with scribbles saying “Live Hamster Inside” and “Fragile” – we pierce a number of air holes in the box and inside, we include a letter that drives strategy sessions. 

When you consider that most online marketing that I see is driving strategy sessions for around £100.00 each (absolute minimum) – this is driving sessions for between £35.00 - £50.00 

 It has the lowest CPA that I’ve seen since 2014! 

To make this really easy for you to implement, I’ve written a detailed guide that explains exactly how you can put your own ‘Hamster Box’ campaign together. 

 The guide is simple, easy-to-consume and breaks down the six-step process for running a highly profitable campaign. 

Inside, it covers:
  •  The "horrifying" online decline that we’re seeing across our clients businesses from spending over £4m in ad spend, managing over two million email subscribers [Comparison stats of today vs. 18 months ago]
  •  How to write a letter that builds affinity/trust instantly without having to even introduce yourself (this will completely change the way that you prospect for new clients)
  •  How to generate strategy sessions with little resistance with leads that are in awe from the start of the phone call and that are pre-sold on working with you
  •  How to “glide” through the six steps to rolling out your direct mail to maximise results and keep your problems to a minimum!
  •  How to immediately find and qualify that special “core group” of people who will be the best customers that you’ll ever have (what’s referred to as ‘the-list-hidden-in-the-list’ that is made up of people starving to buy what you are selling!)
  •  Why direct mail is the answer to the saturated online marketplace, without the risk of a Facebook slap, declining email open-rates and crowded competition
  •  How to create your very own super-hot mailing list for spare change … and why this could turn into your hottest profit centre ever!
  •  A clever (and very “sneaky”) way to give yourself “instant credibility” … that forces the most sceptical prospects to have no choice but to believe you
  •  What is the ‘Hamster Box’ campaign, how does it work and how you can use it to start turning cold “dream clients” into premium high-paying clients through this unique method
  •  How to drive 60+ strategy sessions in the next 30 days by identifying your “hot list” sending them a high-impact “Hamster Box” and hitting them with the right follow-up (breakdown)
  •  The “laid-back” follow-up sequence to generating a personal reply without sacrificing your expert positioning through three a combination of three simple emails
If you’d like to get your hands on a copy of this guide, then the good news is that it’s completely FREE.

I’m not asking for any money for the unbelievable value and strategies inside, nor am I asking for a penny for the print costs.

All I ask is that you cover your postage & packaging costs of $5.95 .

I’ll then get it packed up, get it in the post to you (regardless of what country you’re in) and have it in your hands in the next seven days.

You can then study the ‘Hamster Box’ strategy, follow the instructions to create your own and start diversifying the way in which you win premium clients by leveraging the “Blue Ocean” that is direct mail.

If you currently rely on Facebook or you rely on email to get your message in front of your audience and drive interest, then I urge you to get your copy of this guide.

By having all your eggs in one basket, and putting the fate of your business in the hands of an organisation that care for shareholders profit more than you – you’re open to all sorts of risks.

Direct mail is the only route that is consistent, doesn’t have scalability issues and doesn’t rely on Sillicon Valley organisations.
YOUR FREE GUIDE: "How We’re Using a Fictional Hamster to Win Premium Consulting Clients With Direct Mail (Without Having to Compete Online, Slaughter Your Email List or Rely on Facebook)"
Request your FREE 'HAMSTER BOX' GUIDE to get a full breakdown of how this high-performing campaign works, and how you can implement it to win premium clients in your business, fast.

The guide is FREE - you just have to cover the postage & packaging costs of $5.95

The guide will then be mailed to you in the next seven days, giving you the entire 'Hamster Box' campaign, with a simple "fast implementation" strategy to start winning premium clients.
WHO EVEN IS OLI LUKE?
... and should i trust him in a world of fake-experts?
"I see Oli Luke as an instinctive "apex predator". Most people play to lose, some play to win, apex predators play to dominate, embarrass and change the rules of the game. The major difference with Oli is his standards, goals and level of play. He raises the bar. If you're hungry, ready to dominate, and find yourself in the fortunate position to work with Oli, consider yourself lucky, and then accept the invitation - quickly! "
Oli Billson
Oliver Billson Marketing
“This ‘Hamster Guide’ is insane - I’ve never seen anything like it before and to see that it’s been tested and the results it’s produced in the expert space is mind-boggling!”
Charlie Hutton
One Man Empire
"Oli Luke provides with a doubt the best direct mail advice out there today. He provides enormous content for all and tells you straight. No fluffiness no B.S! Oli is transparent and shows his ups and downs. In a world full of wannabes, Oli is a breath of fresh air."
"Oli Luke provides with a doubt the best direct mail advice out there today. He provides enormous content for all and tells you straight. No fluffiness no B.S! Oli is transparent and shows his ups and downs. In a world full of wannabes, Oli is a breath of fresh air."
Bill Goss
Elite Publishing Academy
"Oli has a knack of quickly working out exactly how to get our direct mail opened, read, and replied to. He's down to earth, personable, and because he runs his own business has empathy and understanding of the challenges we all face."
Adam Butler
Adam Butler Consultancy
"Oli's expertise and strategies have not only been helpful for my team and I, but also for many of our clients and subscribers - his copywriting ability matched with his deep understanding of marketing has supplied huge value to our network and he continues to be at the cutting-edge of industry developments"
Chris Cardell
Cardell Media
"Oli is a phenomenal marketer, applying his expertise to direct mail and offline marketing. His ability to mix proven old-school direct mail principles with cutting-edge creative ideas makes him a real leader in his field"
Phil M Jones
Leading Sales Trainer, Best-Selling Author of the 'Exactly' Series
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